![]() What Data is Used to Provide More Relevant Ads to YouĪs explained above, Tumblr and our advertising partners use the data we collect or receive about you to help us show ads for products or services that you are likely to be interested in and make the advertising we serve more effective. We also select ads to show you based on information that we collect from other sources, such as your age or location, searches you conduct, apps on the device, or based on your other interests.Based on these predictions, we and other companies may categorize you as belonging to a “segment” of users to which advertisers may be interested in showing ads. We may collect information about your online activities in order to make predictions about what products or services might be of interest to you.Other ads we select may be based on information about activities and interests on websites and apps used on your device and other associated devices.Similarly, ads in finance content may be related to financial services. ![]() For instance, if you are viewing a news article about a recently released album, Tumblr may show you an ad for a music store that sells albums. We may select ads based on the content of the page or app on which they appear.Tumblr and our advertising partners use the information we receive and collect to help select which ads to show you. It may sound like a lot, but this information is the same stuff most websites or apps use to serve ads. The specific ads you see may be informed by various factors such as the content you are seeing, information you provide, your search history, your friend’s recommendations, the apps you use or based on other interests you may have. Why You See AdsĪdvertising pays for the resources and the people that run Tumblr. We work with brands and marketers to provide advertising that is as relevant and useful as possible. In order to provide free content, we selectively run advertisements on Tumblr.
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